Seven Tips for a Successful Trade Show Booth Design
Over the years, we have seen thousands and thousands of booths. While this alone does not make us 'experts', we believe there is something useful to be learned from our pedestrian observations. Our travels to various trade shows have taken us all over the nation, involving diverse industries, services and wares. There are, however, a few common threads.
- There are always multiple trade show booths fighting for the attention of potential clients.
- There is rarely enough time to visit EVERY booth.
- There are always a few 'must-see' booths that attendees will tell you about.
- The biggest and most expensive booths are not necessarily the memorable ones.
- People do enjoy seeing recognizable celebrities and people do like to get free stuff.
Taking all of this into consideration, we've outlined some winning strategies to consider when trying to create a successful trade show booth design.
- Create an Experience
Every exhibitor at a trade show must design a booth, but most fail to design an EXPERIENCE. Unless you are in the actual business of booth design and construction, chances are your goals are not to impress clients with the craftsmanship of your backdrop.
So what are your goals? Ask yourself the following questions about your booth:
- What will attract people to your space?
- What will create an exciting buzz spreading all across the convention center?
- What will produce an emotional response in viewers?
- What will people remember and talk about, long after they have returned home?
When we rent our DeLorean Time Machine for companies to use at trade shows, all four goals are accomplished almost instantly! Studies show that people remember EXPERIENCES more than fancy graphics. With the Time-Car, future clients engage in a stimulating experience with music, fog, lights and strobes, all emanating from the most famous movie car 'of all time!' The vehicle produces smiles from everyone who views it, sparking their imaginations or perhaps fond memories of the wonderful film Back to the Future™. What better mood for a future client to be in, when approaching them about your product or services? Use the car as the ultimate 'ice-breaker', adapting their enthusiasm for the vehicle into your introductions and company's information.
Linking your business with a positive experience at trade shows will produce lasting results, and incorporating our spectacular 'time-proven' display can do just that. Contact us today and use our experience to give clients their own unforgettable experience!
Stand Out in a Crowd
In an ocean of other trade show booths, (many of which may be offering similar things), you need to STAND OUT! The challenge of any successful trade show booth designer is to draw attention with something unique, something unexpected compared
to other displays.
Now, if we may share some personal observations. Over the years, while appearing with our DeLorean Time Machine,
we are continuously reminded how much the car 'stands out' on a highway full of other vehicles. When driving to events, we enjoy playing the game of counting how many 'honks', 'thumbs up', and camera flashes we get from other passing vehicles. It is amazing how many folks go out of their way to share their enthusiasm on the road in such a manner!
Upon arriving at the back doors of convention centers, we are often encircled by caterers, security guards, union workers and other convention center staff, all crowding to take a look at something they view as out-of-the-ordinary. I can only imagine
that over the years, these folks have seen it all; every booth display for every trade show, passing through the loading doors, and I am humbled by their special attention to our car.
As we set up, driving the Time Machine into it's awaiting booth space, the car draws the attention of surrounding exhibitors, who often abandon their own assembly work to get a sneak-peak at all the excitement. This is always a nice pre-tradeshow confidence builder for the clients who rent our car for their booth design.
Finally, when the trade show opens, and the cavernous hall floods with potential clients, people are invariably drawn to
the puffs of fog rising high above the other booths. Yes! The 'reactor vents' of our Time Machine can blast cool theatrical 'steam' to attract crowds from far across the show room floor.
Needless to say, standing out in a crowd can be a difficult challenge, but is effortlessly achieved with our services. Contact us today we'd love the opportunity to help make your booth OUTSTANDING!
A Message with Style!
What kind of image does your company project? Sophistication? Technology? Leading consumers into the Future? By integrating your message with a clever theme, you instantly increase the retention rate.
The plain display with a table cloth and brochure stand will be overlooked or easily forgotten. Create an impression on your customers minds by associating your product with the spectacle of the BTTF.com DeLorean Time Machine!
Does your product or service save clients valuable time? Compare and illustrate it as a kind of 'Time Machine!'
Incorporate the Time Machine attributes with your company's message! There are endless possibilities limited only by the imagination! Have an office contest to come up with the best one!
- 'Welcome FUTURE Customers!'
- Enjoy the FUTURE, today!
- Save TIME with our service or product!
- Products ahead of their time!
- Historic breakthroughs in Technology!
- Products that go beyond the time-space continuum.
- FAST, Out-of-this world, Innovative, Leaves competitors in the past, etc.
Have some fun with trade show booth slogans for your product, associated with this impressive car. You're company will be long remembered for it's resourcefulness in presenting such a rare spectacle for their enjoyment! Contact us today (or yesterday!) to rent this DeLorean Time Machine.
Avoiding Pitfalls and Unnecessary Expenses
Planning, financing and setting up a successful trade show booth can be a challenge. It requires a sufficient budget and smart designing to come out on top. Let's start with some of the considerations of trade show booth designs:
- How many booth spaces will you have to rent for your design to fit?
- How long does your display take to set up? (Time is money.)
- Are you required to pay expensive Union labor to install it?
- How long does it take to tear down?
- What are the shipping, insurance and storage fees?
- Will your displays be shipped on time and arrive undamaged?
Most of these concerns vanish when companies rent our DeLorean Time Machine for their trade show booth. Imagine your booth's display personally calling to reassure you it's on time and will be ready! We've displayed in booths as small as a 10x10 area, maximizing impact with efficient use of space. When displayed with a simple, tasteful sign, set up and tear down time is at a bare minimum!
On closing day, the ignition key is turned and the car simply drives out the door! No packing, no storage expenses and no shipping insurance worries. Maximum impact with minimal effort! Avoid unnecessary troubles and worries at your Trade Show. Contact us today and let us make your booth logistics as pleasant as a Sunday drive!
Spend Smart, and Spend Less!
Some companies consider their trade show budget a wise investment to catch the eye of future customers. Unfortunately, there will always be a company spending more than you. While you may not have their budget, you can have something that NO ONE else will have. (A DeLorean Time Machine, perhaps?!)
You don't have to outspend your competition to out smart them! Many large companies may invest hundreds of thousands in fancy booth designs with custom machined aluminum and glass fixtures or plasma TV screens. They can rent multiple spaces to 'take over'
entire areas of the show room floor and decorate their 'compound' with overstuffed furniture, coffee tables and cappuccino machines
to 'WOW' their potential clients.
While all of this expense is nice, the end sum still does not amount to anything you could classify as 'Spectacular' (as in the word 'spectacle.') Is the client really going to walk around afterwards telling everyone about the free cup of coffee they got, or how nice the chairs are in that other booth? Probably not.
Grab your clients' attention with a once-in-a-lifetime spectacle and let them promote you from that moment on by telling everyone they know about what they have seen! Spend your money wisely. Consider renting the BTTF.com DeLorean Time Machine to maximize the impact of your investment in future clients! Contact us today!
Celebrity appearances are an effective way to draw a crowd, but the cost can be substantial. They may only agree to appear for just a few hours. This will require booth operators to spend additional money on advanced advertising to lure people to their booth during that narrow window of opportunity. This can put a strain on your schedule, causing you to be 'swamped' all at once by a crowd and not allowing you sufficient time to give each and every client personal attention.
Of course there are also horror stories about some celebrities who are difficult to work with. While this may be rare, a few may present real problems that you never bargained for. With the most famous movie car 'of all time' appearing in your booth, guests can enjoy being close to a 'Celebrity Car' throughout the entire duration of the trade show, with no worries or anxiety about missing it! To date, our DeLorean has happily posed for more than one million pictures with enthusiastic fans and still loves the attention!
Over the years, we have had the fortunate opportunity of meeting some real life celebrities, and many of them are genuinely wonderful fellow human beings. If your budget does allow, you might consider combining a star from the movies with the car! We've done it and it can truly turn an outstanding display into a full blown event! Contact us today and let our DeLorean Time Machine make your trade show or event a 'star-studded' spectacle!
Trade Show Free Giveaways
Over the years, we've personally picked up hundreds of freebies at trade shows. Some are cute for the moment, but eventually, they all end up in the trash. They break, they get dirty, or the batteries die, and they all have a limited dusty shelf life. If only you could offer trade show attendees something PRICELESS, yet at little expense to yourself. You can!
Think about it. What are the most treasured items in a person's life? Or to put it another way, what is the one thing people will run back into a burning house for? Certainly NOT a cheesy trade show gadget!
Studies have shown that people value their photographs as 'priceless', and would even forsake jewelry, fur coats and other replaceable items in order to save their photo album memories. We've experienced trade show after trade show, where people line
up down the aisles for a photograph with the BTTF.com DeLorean Time Machine. When you give someone an instant picture of themselves standing with this 'Star Car', you are giving them an experience as well as a lasting memory that they can share with others and talk about. When placed in a cardboard frame, stamped with your logo and contact information, you increase the impact! You have engaged them personally, creating a keepsake that involves their very image! Their photo with the time machine may make it's way to the company cork board, refrigerator, or maybe even the interoffice newsletter and website. But this is one trade show freebie that is not destined for the
If a picture is worth a thousand words, contact us, and put this unique word-of-mouth advertising to work for you today!